What is SEO? – Comprehensive 2020 Search Engine Optimization guide

what is seo

What is SEO? The full meaning of SEO is Search Engine Optimisation according to the best seo company in Lagos Gidi Solutions is a method or the science (and often an art per se) to maximize the effectiveness of search engines, produce results, and optimize the related traffic to the web, thus optimizing the term.

This includes a lot more than one would have thought, from the way the website is designed, the way it links to other websites, to the words used in the key areas of the website. It is common knowledge and now statistically confirmed that the higher or earlier a website appears on the search engine results list, the more traffic it is likely to receive from the users of that search engine.

Secondly, the frequency on the results page appears or how often some website appears on the results page of a search engine. The main or fundamental aim of optimizing search engines is to maximize these two aspects to make more traffic from a search engine to a website. Search engines use internet bots called crawlers to index world-wide websites and maintain their indexes up-to-date. This method is known as crawling or, to put it more readily, crawling is the method of reading and cataloging Internet websites.

Algorithms are written to produce results from the indexes produced by these Internet spiders. A major part of search engine optimization(SEO) is the mechanism or methods by which the search engine can effectively be indexed for a search engine and secondly, as adaptable as possible to search engine algorithms. Please note that question what is SEO works to boost the ‘organic’ or ‘natural’ search engine results.

Organic here means that results are not optimized by paying for the search engine as in ad-based optimization, so that results can be paid for or funded which includes various strategies or tactics, as well as payment. This is another marketing tool for search engines.

Table of Contents

What is SEO techniques best practice in 2020 

The optimization of search engines does not consist solely of complex methods for interpreting algorithms and Internet anatomy. Most of it consists of techniques that the Internet-savant and average webmaster can use (or at least know) easily. Before we proceed it must be understood that SEO is part of the marketing of search engines (SEM), which is composed of SEO and paid advertising, which is natural or organic in scope and paid advertising using paid reach to increase website visibility. Both forms overlap and interconnect, as in the final analysis, they have the same purpose, but to achieve this aim they use different techniques. You need to distinguish between on- and off-page SEO when it comes to SEO.

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They are an inseparable part of search engine optimization, but the difference is where you apply SEO techniques. Optimization of elements on the page itself involves optimizing the site in accordance with SEO guidelines, which means optimizing the website. On the other hand, off-page SEO requires the use of various techniques to design a website using external elements, primarily link building and building the site’s reputation. SEO techniques are classified in many ways, but a particular classification is of a legal or procedural type.

And that’s blackhat SEO versus white hat SEO with gray-hat SEO being a no-man ‘s land of sorts between the two. Blackhat SEO consists of strategies that are not recognized by search engines and, in some cases, not tolerated, which may lead to the loss of the rank or the exclusion from the search engine results of a website. They all have one thing in common, namely that the search engine and its algorithms are tricked or tricked to generate higher rankings and better results. Their results are all similar.

They are not intended to enhance content and create a dedicated base for users or visitors to the content. It is about climbing by tricks to the top of the results list. The use of the same background color and a secret body of text in the same color is an example of Blackhat SEO.

Another obvious and unmistakable feature is the short-term use of blackhat SEOs, which can also be short-term gains, while the results of whitehat SEOs are long-term and focused on better content and the creation and development of a larger database. White hat SEO can be described as optimization under the search engine guidelines.

A detailed list of popular SEO techniques is given as follows:

  • Make the website rich in keywords and key phrases so that as many search requests as possible are awaited. It requires the addition of keywords to the website’s metatags.
  • Each page generates dense and exclusive tags. It allows search engines to get a fast reference to the content of a website.
  • To create media content for inbound links such as press clippings, e-zines, or newsletters.
  • Keeping the saturation of search engines at the optimum level and contrast with rival websites on a regular basis. (Search engine saturation is a concept indicating the number of website pages indexed by search engines. It measures the efficiency and usability of the site’s visibility and optimization efforts.
  • To understand current behavior and patterns in the sense of trends, use of online resources such as Google Trends and Google Analytics.
  • Different search terms and include them in the first 100 sentences.
  • Use a web server backlink.
  • In the case of several URL web pages, canonical metatag or 301 should be used to normalize U RLs.
  • Interrelate site pages crosslink.
  • Providing further access to the website’s main pages.
  • Using the link to the original on other websites.
  • Use in combination with branding/business a mixture of keywords and keyphrases.

Content creation as an SEO technique

The basis of whitehat SEO is in creating content in addition to these techniques. No website can hope that its value, relevance, novelty, and some element of originality will even thrive minimally without content. All these elements must be combined into a range of contents that can be scanned easily because, after an initial scan, visitors will read and view in detail. Whitehat SEOs rely heavily on what is known as linkbait and the technology in which content is made, with the goal of massive sharing with expectations of profit.

The modern SEO focuses on users and thus content plays a significant role in SEO. Creature of excellent content will help you attract customers, and will also provide signals for search engines to boost your website ranking. Greyhat SEO resides at the same border as blackhat and whitehat SEO, the last category listed here. These strategies of SEO are likely to be disapproved and penalized by search engines but do not theoretically clash with search engine guidelines and parameters.

The development of microsites operated by the same webmasters is a common example of the grey hat SEO, then linked back to the parent website which benefits from an optimization.

Understanding Search Engines

How do search engines work?

Though search engines are actually just internet navigators, without them the internet would be impossible. Due to the size and complexity of the Internet, this very wealth of information without search engines is useless or unusable. Basically, search engines do three tasks:

1) They search the World Wide We busing specific words or phrases.

2) They index the results they find and their locations.

3)  They provide a  user access to this index and the ability to search it using combinations of words or phrases of their choosing.

Today search engines complete up to ten million queries every day and constantly evolve and reinvent their services in order to meet the needs of websites, users, and advertisers. It all starts with what is known as spiders and, in view of the fact that the Internet is called the WWW. Spiders are software or coding interbots or robots. Like real spiders, Internet spiders make huge lists of what you can find on the internet, either web crawling or just crawling. Crawling is the action by spiders to browse, index, and copy.

They start with a highly-used server or common website (a heavily-occupied part of the web) and go on to any link found on that website or server, behaving in the way they spread like real spiders. Interesting fact: Google began with only four spiders that would read 600 kg per second, a ridiculous figure for today. This demonstrates the growth of the World Wide Web. Although Google has been the first to develop spiders, its use has spread throughout the search engine community and the search for new spiders is always on.

Spiders conduct indexing all the terms, including meta tags that identify the keywords or phrases under which the owner of the Website wishes his website to be indexed. It allows spiders to understand the content of the page and where it is in an index. Webmasters may use terms or definitions in outdated meta tags or references that their website may not deal with. Spiders are designed to protect against this, in order to correlate meta tags and to gain a clear understanding of the content of the site.

The following major organ of a search engine’s anatomy is its algorithms. Algorithms are computer coding or software designed to take the words in the search bar and provide you with the most pertinent results from the indexes made by the spiders. They are the “answerers” who make a search engine a master.

They rely on signals or information from websites that are indexed for search result rankings. These signals vary from how fresh the contents of a website are, to the recent visit and to the area to which the user asks the question. It is known that Google alone uses about 200 kinds of signals to help its algorithms create search lists every time you click on that “search” button.

How People interact with search Engines?

It is critical to comprehend the human finish of any item or administration or how individuals really speak with the finish of the item. For instance, the most ideal approach to configuration better vehicle insides is to see how individuals impart and utilize their vehicles. In like manner, when you build up a showcasing procedure dependent on SEO and web crawler advertising, you start by becoming acquainted with how individuals speak with search engines.

When you recognize what you need, what you get as of now, and how you can improve it, you can give clients what they need. Statistical data points of the web index. Allow us to start, so we know where we stand today by seeing some fundamental actuality and figures about web indexes and individuals. Starting in 2011, 59% of web clients utilize a web index each day, which is just one inch from the most habitually utilized web application to date – an email that is 61% every day.

This shows how web crawler movement is progressively needy and predominant over other Internet exercises. As the StatCounter report shows, Google has the most noteworthy piece of the overall industry with the monster traffic overall being sent to 90.62%, and Yahoo! 3.78% and Bing’s 3.72% investigations from UserCentric show that contrasted with the paid or supported outcomes, clients give significantly more consideration to natural outcomes and are considerably more slanted to accomplish natural outcomes than supported ones.

However,  interestingly enough,  sponsored results and advertisements receive equal and in some cases more attention when they appear above the organic results. Another finding that the same study made was that users pay little attention to what is contained at the bottom of the page compared to what is contained at the top.

Similarly, the keywords and descriptions that are texted in bold letters receive significantly more attention and click-through rates when compared to simple text, especially if it is found further down the page. The queries that users make on search engines can typically be divided into three categories:

  • Action searches or ‘Do’ queries –e.g. Convert dollars to Euros or download a file.
  • Navigation searches or ‘Go’ queries –e.g. Users looking for a particular website like a band’s fan page or news website.
  • Information searches or ‘Know’ queries –e.g. What year did the French Revolution start? In  addition  to  these  queries,  with  the  overwhelming  advent of  e-commerce,  a  further  fourth category can be made which can be called:
  • Commercial searches or ‘Buy and Sell’ queries –e.g. Buy used iPhone 4 or sell a car.

Search engine marketing

Search engine marketing

Search engine marketing or  SEM  is a type of internet marketing concerned with promoting websites and increasing their   visibility or Search Engine Results Pages (SERP) by either optimizing the content and structure of the websites themselves and how they respond to search engines, or by using advertising and purchasing sponsored results.

The end goal is to get higher rankings in search result pages, achieve better visibility, and gain more new traffic whilst retaining old users.  It has become a huge market in itself –In  North America  alone, with $19 billion spent by internet advertisers in 2012.

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Google  AdWords, Baidu and  Bing Ads are the biggest vendors of search engine marketing online. Advertising agencies have begun to specialize in SEM as it was the fastest-growing form of internet marketing and even overtook some traditional forms of advertising.

Although most campaigns are carried out through vendors and agencies, self-serve solutions and SEM tools are also available online. The term SEM has come to cover the wide range of search engine related marketing activities that include the management of sponsored listings at search engines, the submission of websites to directories, and the designing of marketing strategies for businesses, individuals, and organizations that operate through the web.

Search engine marketing includes:

Organic  or  natural  results

These results are improved through the process of search engine optimization, which is the topic of this book.

Paid  results

In this case advertising programs are used to promote the website in the search engine result pages. Therefore, search engine marketing includes a series of tasks through which the website can be promoted, regardless if those are organic or paid results.

Here are some of the most important tasks in this process.

  1. Keyword analysis:

    This involves analyzing keywords to discover the relevant keywords, which generate the most traffic for one’s product or service. –e.g. The decision to use the keyword studio apartment or studio flats will be made on basis of analyzing keyword activity and how they are trending on the internet.

  2. Site popularity:

    This is a measure of the weight or presence that a website carries on different search engines. It is measured by something we mentioned earlier above, called search engine saturation, which is an indicator of how much of a particular website has been indexed by spiders and the number of backlinks that a website has.

  3. Web analytic and HTML tools:

    This has to do with the backend of the website, or the part that is relatively invisible to the users. It ranges from web analytics tools that measure,  analyze and log file analyzers to complicated ones like page tagging, which uses a JavaScript or an image to follow the actions of a  user on a  page.  HTML  validators and spider-simulators are tools that optimize the hidden areas of a site for possible issues and those relating to usability.  They make sure that a page conforms to W3C code standards.

  4. Sponsored results:

    This has to do with buying advertisements or buying places on-search engine pages to get higher views in the sponsored results section and typically involving Pay-Per-Click  (PPC) solutions offered by search engines.

Why search engine marketing matter?

The internet gives e-commerce a unique quality over other traditional forms of business and that is the way it is centered on creative, new and entertaining web content and low start-up costs. It only takes a great idea and a little money to start earning money on the internet.

The key to having a successful internet business is attracting more and more visitors to one’s website and that can only happen with great content that is made as accessible as possible to as wide a population of users as possible.  All internet businesses and websites are always struggling for maximum visibility.

Here is why SEM matters so much nowadays. Firstly, everyone uses search engines, as we have talked about earlier, to such an extent that it is quickly becoming the most popular activity on the internet. That makes it the prime battleground for the attention and resources of internet users. SEM is what takes your website out of your hands and in front of the eyes of the largest internet community – search engine users.

Internet users have become accustomed to not thinking of a website or business as legitimate unless it shows up on search engines. A  website cannot expect to have the legitimacy factor unless it is engaged in SEM and visibility on search engines.SEM  allows you the freedom to do whatever you wish with your page since your website can become self-supporting through the revenue generated by traffic.

You do not even have to sell anything. You could run a  blog or a  website about a  topic or provide any service you wish without worrying about supporting the website. SEM and SEO are the forms of advertising that are available to everyone, and you use them to promote your website on your own,  or you can hire  an agency or professional to assist you in this endeavor. The marketing and optimization perpetuate itself if done properly and regularly enough, as long as your content remains on the web in some location.

Lastly,  and this might be an awful reason but it is an important one,  if you are an internet business,  organization,  interest group or public individual,  you can be sure that all your competitors will be involved in  SEM  and  SEO.  So  any hopes of survival in today’s aggressive internet arena cannot be entertained without thorough work regarding SEM

What is black hat SEO and white hat SEO

White hat vs black hat SEO

white hat vs black hat seo

If you want to work SEO like a get-rich-quick scheme, you’ll probably end up doing black hat SEO.

This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are a prime way for black hat SEOs to make a few thousand dollars fast.

Ultimately, this approach results in spammy, crappy pages that often get banned very fast. It will often lead to severe punishment for the marketer, ruining their chance of building something sustainable in the future.

You may be doing a few wonderful things this way, but you must still look for changes to the search engine and find new ways to avoid the rules.

On the other hand, White Hat SEO is the way to create a sustainable online business. You’ll concentrate on your human audience if you do SEO like this.

You will try to make them available by playing in compliance with the rules of the search engine and the maximum content possible.

Of course, you’re just listening and watching me talk about SEO White Hat.

Pick your side of the way carefully

It isn’t always convenient, sadly.

Life is not black or white, as you know.

This also refers to SEO. Currently, there’s something I need to mention in the center of the ‘white versus black hat debate.’

SEO is a gray hat, a little white, and a little black as its name indicates.

It doesn’t seem as innocent or as innocuous as white hats. But it’s not as bad as the black hat can be deceptive.

You don’t try to trick anyone or play the game with a gray hat deliberately. Yet you aim to get a simple advantage.

See, the expectations of Google are not as straightforward as you would have liked to believe. They might also say conflicting things at times.

For instance, Google said it isn’t a fan of guest blogging.

But what about your brand guest blogging? How about building visibility, attracting high-quality transport to your site, and being a household name in the sector?

There are all valid reasons and why I would suggest it. These are legitimate reasons.

What Is On-Page SEO? (And How to Do On-Page Optimization)

On-page SEO (also known as the on-site SEO) is a method in which search engines and users optimize web page content. Popular practices in SEO on-page include tags, contents, internal connections, and URLs.

This differs from SEO off-page, which optimizes signals coming off your website (for example, backlinks)

Do traditional SEOs still have an effect in 2020?

Yes!!!

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In fact, Google’s own “How Search Works” report states that:

The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant. Beyond simple keyword matching, we use aggregated and anonymized interaction data to assess whether search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance.

 

And if you’re searching for a competitive keyword, you’ll note that almost all top pages use the same keyword in their tag description.

Saying this:

There is more to SEO on the web than to pack keywords into your HTML file.

You will need to refine your content in order to identify your content in 2020:

  • User experience
  • Bounce Rate
  • Search Intent
  • Page loading speed
  • Click-through-rate

How to do Onpage SEO in 2020

Optimize Your Content for SEO. Now that you have learned why SEO on the webpage matters, it’s time to get your content optimised.

In particular, I will show you in this chapter how every page on your website can be optimized.

So if you ever wondered “How do I use my page’s keywords? “In this chapter, you will love the handy tips.

Use Your Target Keyword In The First 100 Words

This is an old SEO technique on the school page which still produces a mark.

You just need to use your keyword once in your article’s first 100-150 words.

I listed the keyword right away from my post, for example, which was built around the keyword “email marketing.”

Why does it matter?

Google applies more weight to words on your website early.

That’s important. Just imagine reading an essay on The Keto Diet. Would it be wise to use the first-word “keto diet,” halfway down the list, if your article really was about The Keto Diet?

Naturally not.

That’s why somewhere in the first 100 words you want to drop your keyword. That’s one of the little things Google can understand about your website.

– Wrap Your Blog Post Title in an H1 Tag

The H1 symbol is like a tiny title tag

Google has explicitly claimed that using an H1 tag “helps Google understand the page’s structure.”

Most platforms automatically insert the H1 tag in the title of your blog post (like WordPress). You’re all set if that is the case.

This is not always the case, however. In order to ensure that your title is wrapped up in H1, you want to check your website code. And your keyword is within the H1 tag.

– Wrap Subheadings in H2 Tags

– Have at least one subheading with your goal keyword. And wrap in an H2 tag this subheading.

Can your on-site SEO be rendered or broken with an H2 tag?

Nope.-Nope. It couldn’t hurt, though. And I’ve been shown by my SEO experiments to pack your keyword into an H2 tag.

This technique in action (target keyword=” content marketing tools)

Keyword Frequency

Keyword frequency is how it sounds: how many times your keyword appears in the text of your keyword.

Google can repeatedly refuse the use of the same keyword. But seasoned SEO experts will certainly inform you that it works.

Think about it like this:

Imagine you have a page where Google Thinks is a certain keyword. But only once on the page will this keyword appear.

How sure can you be that this keyword is on the page? Not that many.

On the other hand, Google will focus more on the subject if the page mentions the keyword ten times.

In other words:

This isn’t about stuffing keywords or whatever.

You just mention your goal keyword many times to tell Google that your page is really about it.

For instance, one of our posts is in Google’s top 3 for “YouTube SEO” For instance

How much do you think that I used the same 3 200-word expression

6 times.

Yeah, it isn’t appropriate to go overboard here. You will be fine, as long as you naturally use your keyword many times.

Use External (Outbound) Links

Google will recognize the subject of your page via external pages links. It also demonstrates that Google is a platform for quality information on your website.

And it’s not a hypothesis either. The people at Reboot Online performed an experiment to see if external links related to the ranking.

10 new websites were built. Half of the websites linked to official websites (such as the University of Oxford). There were no external links to the other half.

And without them, websites containing external links out strung the pages.

Optimize Your URLs for SEO

An under-rated part of the on-page SEO will be your URL structure.

Yeah, in the search results, Google recently began using odd URL variants.

But the words you use appear here even then. In your URL. Moreover, SERP URLs are now higher than the title word.

So I would say your URL is more critical than before, actually now.

This is how you can build URLs that help the SEO:

  1. Make your URLs short
  2. Include a keyword in every URL

Really. This is it. This is it.

Title tags also “help a lot” with your rankings, according to Google.

So optimization is worth it.

And with your explanation, it’s the same story. Your description may not be used by Google to understand your page material, but searchers can use it to find out which result you can click on.

Also, to write title tags and descriptions that are SEO-friendly, this is for you.

Title tags

One of the key things that you offer an engine spider and its algorithm is a title tag (technically named title element). Ideally, it should be a short and concise summary of your website and the content you would expect to find. Title tags are critical for both search engines and users alike. A title tag provides value in three dimensions, which are the importance, browseability, and results provided by search engines.

Usually, only the first 50-65 words of the title tag are of interest to the search engines, so the first thing that requires your attention is the length of the name. Note that title tags do not reflect an introduction to your website, but are a description that helps search engines to understand how important the keywords in the query users make about search engines are to your website. You may need to extend the limit to better rankings if you are involved in multiple keywords and it would be better to go longer.

Another slight change for your rankings is to try to get your relevant keywords as close as possible to the beginning or opening of the title tag. It increases the likelihood of users actually making a click on your website when their search results show your article. In a poll of SEO industry leaders, 94% said that the title tag is the perfect place to bring keywords into a search engine to achieve higher rankings. This is why it is so important to emphasize imaginative, descriptive, topical, and keyword-rich tags.

It reflects the essence of the website embodied in one or two phrases and potentially, unless you visit it, the only representation of the website that most users have. You may use something known as leverage branding to increase the opportunity for improved rankings with your tag title. What you do is, you try to use a brand name at the end of your title tag. This will translate into better click-through rates with individuals who already know that brand or relate to it. You can experiment with title tags using the following tentative structure:

Primary Keyword and Secondary Keyword and Brand name

It is interesting to see what your title tag would look like when someone shares the URL to a website like Facebook or when your name appears on various search engines on a social networking site. Search engines automatically display in bold the keywords that fit the question. It may also be a good idea to carefully select the keywords. You should not depend only on one, but you should have two or three keywords that you can rely on for higher rankings.

Meta tags

Meta tags give descriptions, instructions, and provide information to search engines and a whole host of other clients regarding a webpage. They are part of the HTML or XHTML code of a website and the head section. There are many types of meta tags and they all have their uses depending on the meta tag, from controlling the activity of search engine spiders to telling a search engine that the design of your website is mobile-friendly.

Not all search engines will understand all meta tags, for example, Google will ignore the meta tags it does not understand and only recognize the ones it does. It serves little or no purpose to focus on putting keywords in the metadata and yielding better ranking.

Below is a list of some useful meta tags and what you can do with them.

‘Spider tags’

Meta-tag robots can be used on a page-by-page basis to influence Internet spider’s behavior. Index / noindex shall tell the search engine if a certain page will be indexed or not. You don’t generally need to tell a search engine to index each page so that the noindex option is probably the only one you’re going to use. Follow / no follow lets a search engine follow a certain page or not if it runs and disregards the links and ranking that you find on that page.

Eg : <META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>

No archive lets engine know you don’t want it to save a certain page cache. When it appears on a search results page, no snippet can tell the engine not to show a summary with the URL and title. follow / no-follow instructs an engine to stop taking a snippet summary from the Open Directory Project or Yahoo! Directory when the page appears with search results.

This is a short description of the web page which allows a search engine to find out about the page and sometimes appears as a snippet below the title of your website in the results of a search engine. Metadata keywords generally won’t affect the rankings. In your meta definition, the cap of 160 characters must not be exceeded because it is shown and the guidelines on W3C suggest the same length.

It is a good thing that the various search engines understand what meta tags and the meta-elements they disregard, so you do not waste time assuming that your meta-area was optimized when the search engine was simply ignored. A list of Google meta tags can be found online. The same webmaster document is open to Yahoo! and Bing. Google knows about meta tags:

Yahoo! understands the following tags:

Bing explains the most important tags in the SEO segment of the Webmaster Guidelines:

What is off-page SEO?

Off-page SEO is all search engine optimization works that aren’t happening on the website directly. Optimizing the site is called SEO on the webpage and covers such items as website structure, content, and speed enhancements. SEO’s off-page are link building, social media, and local SEO among other items. Or, in other words, build the traffic on your website and make your company look like the real deal.

You do everything you can to make your site great when you concentrate on SEO on the web. You write great content, have a solid structure and in just a few seconds you load your mobile site. Everything’s perfect in the world. On the other hand, off-page SEO lets you introduce tourists and potential customers to these crowds. They’re both important puzzle pieces.

You can identify yourself in search engines by writing quality material, but by adding some great related websites to this information, you increase the chance of ending up a few places higher. The same applies to building your brand and generating trust. This is not only done on the website but also off-site. For instance, take feedback that can make your company or break it. You need them, but they appear on external sites most frequently. Both of these variables contribute to your ranking.

It is critical not only that you rank high for your term of the quest, but also to build trust and authority. You must be the best search result, not only in terms of technology and content but in fact too. All are popularity, consistency, and importance.

Why is Off-Page SEO important?

For decades, search engines have sought to find a way to give the search engine the best results.

For this to happen, some other quality factors and off-page SEO factors are taken into account in-house SEO (described above).

Off-page SEO gives you a very clear insight into how this particular website is viewed by the world (other websites and users).

A high-quality, accessible website is more frequently linked to other websites (backlinks).

Company references in social media (Likes on Facebook, tweets, pins, etc.) are far more likely and are more commonly bookmarked and shared by similar user groups.

What are the benefits of ‘off-site SEO’ to website owners?

The following benefits for website owners will be given with a good off-site SEO strategy:

Increase in Rankings: the site will be higher in the SERPs and more traffic will also occur.

PageRank increase – Page rank is between 0 and 10 which demonstrates the website value in Google’s eyes.

It is the method invented by Larry Page and Sergey Brin (founders of Google) and one of the reasons why Google was so successful in giving the searcher the most important results.

Today’s page classification is just one of 250 criteria that Google uses for websites.

Greater exposure – Higher rankings also mean greater visibility because a website has more connections, more visitors, and more social media references when it ranks in the top positions. It’s like a continuous series of events in which one thing leads to another, then another, and so on.

Establish Trustworthiness – In addition to the above, Google recently implemented the idea of E-A-T (E-A-T), which has a significant position in the ranking and a direct link with off-site SEO.

Google wants to identify websites that have the expertise and authority in relation to a subject, and one way to ensure it is possible to trust websites collected by algorithms is by the number of the incoming links.

For example, you do not want to be a topic expert, but other similar websites should agree, and this is conveyed by links to your website.

What is link building?

The most common and efficient off-page SEO technique is connection building. In theory, you are trying to gain as many ‘votes’ as you can to circumvent your rivals and rank higher by creating links to your website.

For instance, if anyone likes this article and refers it to his website/blog, it will be like saying that search engines provide good information on this page.

Over the years, webmasters tried to create links to their pages to achieve higher rankings and “invent” many ways of increasing the number of links. The best-known forms were:

Blog Directories – some form of yellow pages, but every item has a link to a website.

Forum Signatures – Several people have posted on forums for the sole purpose of extracting a connection to their web site.

Comment link – The same notion as signature sites, in order that you can get a connection back to some other website or blog. Worse, you could do so by writing ‘comment by Alex Chris’ rather than by writing ‘comment by SEO Law.’ You could use your real name.

Article Directories – You will retrieve the link (or 2) to your website by publishing your articles in the article directories. Some directories allowed only original content while other directories tolerated everything from spin articles to articles that had already been written.

Shared Content Directories – Websites like ‘hub pages’ allowed you to publish content and in return, you could add a couple of links pointing to your websites.

Link exchange schemes – You could contact other webmasters and exchange links instead of trying to publish content. In other words, I can link from my own site and you can do the same.

In some cases, you might even make more difficult exchanges by using a link from 3 directions: I link from my website to your website but from another website, you link to my website.

Be aware that I used the past to describe all of the above methods because you shouldn’t even try them, not only they donâ t work today.

You will be more likely to get a penalty than to raise rankings, especially when it comes to Google if you try to ‘trick’ the search engines.

Link construction was an easy way to use the search engine algorithm and many spammers have tried to use it with networks of links which gradually lead to the creation of the so-called “black hat SEO.”

Google has become very intelligent in recognizing black hat methods, which has been able to control the problem and protect its search results from spammers thanks to a number of algorithmic updates.

The most important are:

  • Panda – Initially released in February 2011, targeting low-quality websites and content farms
  • Penguin – Introduced in 2012, targeting link farms, low-quality links, and over-optimized anchor text

“do-follow” or “no-follow links”

In addition to the above, search engines implemented what’s known as “nofollow connection” to allow webmasters to connect to a website without using any ‘link juice’ (for example with advertisements).

This is a special tag to apply to a link that means that search engines do not count the link as ‘confidence’ on the website. For example:<a href=”http://www.somesite.com” rel=”nofollow”>Some Site</a>

This has been done to connect to other websites from you, without compromising the sale or sharing of information.

As a general rule, all of your links (into your websites), to all comment links, to all of your blog group links, and to all of the banner links, should be included in the Nofollow section.

What is a good link?

So, if the above links are not useful, what is a good link?

First of all, you should know that building relationship is not only a question of quantity but also of consistency.

In other words, the number of links to your website does no longer matters, but the location of such links is more important.

A reference from the regular blog, for instance, doesn’t have the same “value” as a link in the New York Times or a link in the Matt Cutts blog is not the same as a link in the blog of my own.

Well-connected websites that’s websites in the similar niche have strong links and they have a specific anchor text.

The obvious question is, how do you get these links?

When you query Google, the details they give you must be automatically connected to any links that lead to your website. Exactly what their name means is natural Links. An owner of a website or blogger wants another site or blog and adds a link to your blog naturally.

Does this happen in reality or is it another myth?

It does, but to get to this point you have to work hard. Take this blog, for instance. It is full of links because I find the content interesting for other webmasters, and because I find their content very interesting I often connect to other pages in my posts.

It’s all about creating a natural bond. The reader’s point of view gives a connection more meaning rather than the search engine.

Link-based content that other parties want to connect to is the best way to draw connections.

If natural links are what is described above, in which category do all other links belong?

They come under the category of artificial links and, using these techniques the possibility of a manual or algorithmic penalty being levied by Google increases.

Is guest blogging a valid way to build links?

Guest posting can be a legitimate means for returning links to your site if you do not do this solely for links and do not overdo it. Guest posting You are welcome to read these two articles and get a full understanding of how you accept your blog’s guest posts and why you post to other blogs.

What are backlinks and how to build them in 2020?

Backlinks are links from website to page on another website, often known as “inbound links,” “incoming links” or “one-way links” The “votes” of backlinks for a certain website are taken into account by Google and others. Pages with strong backlinks tend to have good organic rankings.

Why Are Backlinks Important?

Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.

The higher your site would rank in Google and other research engines, the more of these “votes” you have.

Nothing fresh is to use links in a search engine algorithm. In fact, backlinks formed the foundation of Google’s original algorithm (known as “PageRank”).

What Types of Backlinks are Valuable?

The backlinks are not all the same.

In other words, concentrate on consistency backlinks if you want to rank higher on the SERPs.

Set a different course:

There can be more effective than 1,000 low-quality links with a single backlink.

High-quality backlinks also share the same main characteristics.

Characteristic #1: They Come From Trusted, Authoritative Websites

Want a backlink from Harvard? Or a random website for a random guy?

Google thinks the same way, as it turns out.

It’s called the “Domain Authority.” The more authority a website has, the more it can move on to your website (through a link).

TechCrunch is a highly authoritative jurisdiction according to Ahrefs.

Since this link comes from a website, Google places tons of weight on this website. In fact, right after TechCrunch connected with me, I found an increase in my bio-search engine traffic.

Is it difficult to find these links? Of course.

Are they valuable? Completely.-Absolutely.

 Characteristic #2: They Include Your Target Keyword In The Link’s Anchor Text

Anchor text is, to be remembered, the visible text of a connection.

You would like your links generally to have anchor text that contains your keyword aim.

In reality, a recent industry survey has established a connection between a rich text of keyword anchors and higher rankings.

Now, a short warning message:

With keyword-rich anchor email, you don’t want to overboard. Google currently has a plugin called “Google Penguin” in its algorithm.

Google Penguin filters out black hat construction techniques. And it explicitly concentrates on sites with links with an anchor text exactly matched.

Characteristic #3: The Site (and Page) Linking to You Is Topically Related To Your Site

Google wishes to ensure that if the website is linked to another website, all sites are connected.

If you think about it, this makes sense:

Image that an article about a marathon has just been written.

In this situation, Google puts a lot more weight on links from a marathon, biking, fitness and fishing, unicycle, and digital marketing pages.

Characteristic #4: The Link Is a “Dofollow” Link

The “no-follow” tag attached to it is ignored by Google and other search engines.

(In other words, search engine ranking algorithms are not counted by no-follow links).

Fortunately, the vast majority of web links are “do follow.”

And most of the links with the nofollow tag are not so useful to start with. Links from these sources, for example, are often nofollow:

These links aren’t super helpful for SEO anyway, so it’s not a big deal that they’re nofollow.

Characteristic #5: The Link Is From a Domain That Hasn’t Linked to You Before

Let’s just say you get a website A connection.

Nice. Nice. Great.

Ok, let’s say you are again linked to website A. And again. And yet again. And again. And yet again.

Are the second, third and fourth links as good as the first?

No, not so.

As it turns out, there are fewer returns for connections from the same website.

Or else phrase it differently:

100 links from 100 different sites are generally better than a thousand links from the same site.

Indeed, the number of sites linked to us (not the total amount of links) has been associated more with the rankings of Google than any other factor in our search engine correlation research.

Now that you have seen which kind of backlinks would support your Google classifications, it is time for me to show you how to create them.

Getting backlinks from big-name publications and eCommerce businesses can take a lot of time and laborious effort. Success often involves networking, content marketing, and utilizing the right tools.

How to increase your backlink profile in 2020

1. Create link round-up posts 

For good reason, the connected roundabout posts highlighted by industry experts’ opinions will deliver a lot of traffic.

We are all searching for advice and suggestions from experts to help us successfully excel in our interests, jobs, and/or business practices, and by collecting suggestions on your blog, you provide your followers with valuable knowledge and further exposure to the people you feature. An additional advantage to posting additional messages is that the experts will regularly exchange them, and connect them from their own sites back to the post, adding useful signals.

But while you do not have the time to compile your own round-up message, it is probably easier than you think to get in other people’s or company compilations. For example, through its Twitter talk, which takes place every Wednesday, SEMrush asks for expert opinions. SEMrush Participants who participate are also included in blog posts and/or retweeted on the Twitter page of SEMrush.

Finding your way through a full connection is a convenient way for you to get a backlink from a trustworthy site and help increase your discovery and brand recognition. One good idea is to find newsletters in your industry that produce new posts and start monitoring them to identify future changes.

2. Give interviews 

When the press is about your business, it’s always safer to publish it on more websites. But it also takes a lot of time and effort to get exclusive deals.

One way forward is to meet journalists through HARO (Help A Reporter Out). HARO is a free tool that allows users to contact journalists searching for sources for their next reports. Instead of having to search for suitable journalists by yourself, you will have a list of choices-all you need to do is answer their questions for an opportunity to get featured, and earn a mention or link to your website.

The New York Times, Mashable, Time, and Reuters, among many others, are some of the media outlets that use HARO.

3. Guest Blogging 

Guest blogging can be an excellent way to create backlinks – but sometimes it’s easier to say than finished.

You will find it difficult to publish guest posts on reputable sites as they receive a lot of demands. Even if you pitch an excellent subject, you might end up waiting months before getting a response from the publishing department of the website as they handle their different priorities.

Another choice is to communicate with professional writers on the link-able instead of sending pitches that are not answered. The Platform claims to have a stable number of elite contributors, including the Forbes, Entrepreneur, and The Huffington Post who are published on many of the major publications.

The use of these renowned authors would make your proposal more compelling, raising the chances of publication.

On Link-able you can post a project, identify the website, and your connection specifications. Authors writing about similar subjects and industries can give you applications and provide you with links.

Since they already have links, they can contact editors more effectively and get guest posts published on your behalf.

4. Connect with clients

To get trustworthy links, you should not look too far. You can also communicate with customers with existing sites and interactive presentations and publish guest posts on their blogs.

This not only allows you to get backlinks from your website / s, but in exchange, it also offers free quality content. For both sides, that’s a win.

5. Post case studies and industry statistics

You can also get links to you instead of building backlinks by hitting websites.

Note that producers of content also relate to statistics and case studies supported by science. You are more likely to bring others back into this if one of your blog posts is fantastic, and filled with original data-driven insight. This is why setting up case studies will help to make your niche more accessible and offer backlinks more opportunities.

For example, by designing case studies and posting actionable content on his blog, Brian Dean has gained popularity in the marketing industry. He employed the ‘skyscraper technology’ in just four days to increase search traffic by 110%.

The Skyscraper Technique involves a three-step process:

  1. Find link-worthy content
  2. Make it even better
  3. Reach out to the right people

Screenshots and step-by-step directions for readers to reproduce the techniques also appear in Dean’s articles. It also adds important statistics in order to link industry experts to the studies quoted in the article.

With this technology, one of Dean’s blog posts has brought over 300,000 people to his website.

6. Monitor your competitors 

In forums and social media, you can also consider tracking the competition.

Although your competitors’ comments are easy to track on Twitter, you can make use of resources such as Mention for broader conversations.

If a customer has a concern about the product of your rivals, you can first respond and use the opportunity to advertise your products. This strategy allows you to take future clients into account and to improve your chances for back-links. too.

7. Connect with experts on Facebook groups

There are Facebook groups, so at least some relevant to your company are likely to be found.

You are allowed to interact with bloggers and marketers in your niche or industry Facebook groups.

And while you can reach these people through posts or messages on Facebook, don’t restrict yourself to them. Share related market trends and perspectives with the community to add value. You can also share your own material-but it is still important to your audience.

You can communicate with marketers or professionals to get more links and expand your customer base

Secret WordPress SEO tips

WordPress SEO is a technique used to lift the search engines and attract more website traffic with the owners of WordPress Web site. This means simply designing a site with specific SEO rules, keywords, and formatting. When people search your site’s subjects, the search engine results will have your optimized SEO content on top and a lot of new users to your site will click.

You will not appear in the search results if your WordPress contents are not SEO-optimized. For WordPress website proprietors, in particular small businesses, it is extremely important to create easy-to-use WordPress websites to increase traffic.

WordPress SEO is a tactic that website owners use to take the highest spot in search engines to gain more website traffic. It just means making a website with the right keywords, formatting, and other SEO rules. If people study topics related to your website, the search engine results will show your optimized SEO content at the top and you will be able to browse your website to many of the new Website users.

You will not be present at search results if your WordPress content is not SEO optimized. For website owners, particularly small business owners, it is extremely important to create SEO-friendly WordPress websites to maximize circulation.

Basic Onpage SEO rules that you must know

Here’s a list of basic SEO rules that you must be aware of as a WordPress website owner:

Site speed

Search engines prefer Websites that load easily. Actually, speed is a significant factor in the ranking because fast websites are easy to crawl into and convert. It-bounce rates and enhances the user experience of your Website.

What you can do:

Responsive design

WordPress websites that are optimized for a variety of devices such as desktop, mobile, tablet, etc. are rank higher in search engines.

Optimize responsive design by:

  • Choose your Theme wisely
  • Make sure your website looks good on mobile devices
  • Use Googles Mobile test tool
  • Improve mobile load times

Meta-title and meta-description

A meta-title or meta-description will improve the likelihood that the search engine will show results if you click on your article or webpage.

Improve your Metadata by:

Internal linking

Ensure you have quick navigation of your WordPress website and the link between the webpages. As far as SEO is concerned, there are three benefits of interconnections:

  • Interlinking provides your website, visitors, with better reading options.
  • Interlinking helps in improving your website’s search engine rank for specific keywords.
  • Interlinking helps Google crawl your WordPress website and index it.

You can improve internal linking by:

  • Linking Paragraphs in your blog posts to other posts
  • Show related posts block at the bottom
  • Display latest posts in your sidebar
  • Use plugins that automatically match Keywords with URLs

Title-tags

Title-tags help search engines understand what your website content is about. So, they’re important for SEO.

Optimize title tags on your website by:

  • Structuring your Site like a Book
  • Use 1 (only ONE) H1
  • Then use H2 and if there are subchapters continue using H3
  • Use strong elements on important parts

User-friendly website design

The advantages of providing a great user experience have several advantages in SEO. It’s always a good idea to create a WordPress website that is easily navigable, clean, searchable, and loaded with high-quality content.

SEO Plugins for WordPress

One of the most intriguing aspects of WordPress is the wide range of plugins for almost everything, and SEO too. Let’s look at some useful WordPress SEO plugins that can help you with all kinds of SEO-related tasks.

Interlinks Manager

This SEO plugin will help you with one of the most important SEO variables – interlinking. Using the Interlinks Manager app, you can effectively connect internal posts on your WordPress website to make the content meaningful for search engines as well as your website visitors. You will gain more customers and increase revenue with the interconnected system.

Table of Contents Plus

Search engines give high priority to websites with a content table, as it promotes the comprehension of your site layout and content by the search engine. A table of content or index table is designed for long-form pages and posts by the Plus table. This will also provide you with your WordPress website with a sitemap of your pages and categories..

Shortpixel

You can optimize your image for free with this SEO plugin. You can pick up old videos, PDF documents, etc with Shortpixel. The plugin can also resize and rescale newly uploaded images automatically. Optimizing SEO photos and PDFs will help draw more visitors to the website and increase the SEO score. The faster the images are processed, the quicker the time is the load.

Yoast SEO

This SEO plugin is one of the WordPress SEO plugins most commonly used. It is a 360-degree SEO plugin that provides you with information about your SEO score, keyword optimization, duplicate content, interlinking, meta-description, meta-title, and a lot more. The Yoast SEO plugin will help you boost your SEO score, get more social media traffic, and increase readers’ interaction with your WordPress website.

WordPress SEO secret

All webmasters and bloggers now know the most simple tips for SEO; however, there are some obscure WordPress SEO secrets here which will make your website more traffic-free.

1. Include User-Friendly Permalinks

A permalink is a URL assigned to a specific post. By default, a permalink to a post will typically have finishing numbers or dates, for example, www.yoursite.com/1234 .. However, changing the permalink to a URL such as www.yoursite.com/theme name would make it much easier to use.

The URL will now have a context for where it leads. You may also include the post category to provide more information. But note to keep your URLs short and clean simultaneously.

You need to go to your WordPress Dashboard, go to Settings, check for Permalink, and select the option “Post Name” to modify the Permalink structure of the message.

2. Build Social Media Backlinks

You might be thinking that the traffic you gain from social media, and that from search engines are mutually exclusive. But that is wrong! Search engines acknowledge a blog post or article that gets over a thousand shares or retweets and gives it far more relevance than the ones that have fewer or zero social media interactions.

So, to boost your SEO, you need to up your Social Media game as well. This is really a fantastic plan because it does not only open a whole new traffic stream (and we want more traffic), but also strengthens your SEO side-by-side.

At least three of these sites suggest that you have a social media profile: Facebook, Instagram, Twitter, Pinterest, Google+, and Reddit (yes that helps).

Oh, and note, Google is watching whether you fake your social media posts, and if so, you will get penalized with the SEO score.

3. Proper XML Sitemap

A web crawler has a dedicated search engine that has to scan websites and index their content. Now if your website is unorganized and unmanageable, the web crawler would not be able to search your website properly and thus your content is not indexed properly.

However, how do you manage content and interactive messages? Now there’s an XML sitemap named on the internet. All your pages and articles are on this site and the connections to different content are shown, making your site easier to access and more structured.

4. Include Image Alt Tags

The algorithms of the web crawlers and search engines are intelligent, but not that intelligent! Oddly enough, the advanced swarm of Google codes can not understand the picture meaning unless clearly specified.

So just don’t upload and let a picture become like that. Add a tag and a tag for the title. To understand the importance of the images to the content and integrates them into its complex algorithm, Web Crawlers read these tags to measure the SEO value correctly.

5. Decrease Bounce Rate

The bounce rate of a website is a statistic indicator of how many people come and go to the site without any other article or page being reviewed. A high rate of bounce is poor as it means there is no engaging material on the website. It also affects SEO negatively.

You must try to lower the bounce rate and there will be no bounce rate as low as 0%. And how do you accomplish this achievement? Okay, your main objective is to get your audience interested, and you can:

  • Employing a good theme to make your site design more professional and high quality. WordPress has a selection of some great themes, so just install one.
  • Including so related posts after at the bottom of your post or in the sidebar. This will guide the reader to a next post, and hence no bounce rate punishment.
  • Make sure people get to see your popular posts or most-read posts.
  • Tweak your old articles once in a while to make them relevant to current times.
  • Improve site load speed, because people hate to wait. Your web host plays a big role in your site’s load time, so remember to find the best web hosting for your site.

6. Make your Site Multiplatform

The entire world is mobile. It is critical for mobile users to customize their websites. However, it does not mean that you use a platform for mobile apps and do not use desktops alone. The reality is that you have to either do or have a website that’s sensitive.

Whether or not your site responds is important for the Google search algorithm. Otherwise, it won’t be well ranked. In addition, Google has been urging webmasters to provide support from its websites for AMP (Accelerated Mobile Pages), or else it might lose any what is SEO points.

It is also recommended that you begin to extend your online presence through videos or even podcasts except for simple articles and written material. This will turn you into a multimedia company, something that SEO loves Google.

 

Author: Nurudeen Lawal

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